Read e-book online Apples: Botany, Production and Uses PDF

By D. C. Ferree, I. Warrington

ISBN-10: 0851995926

ISBN-13: 9780851995922

This e-book presents a entire reference paintings, summarising our wisdom of apples and their creation all over the world. It comprises 24 chapters written by means of foreign professionals from america, Canada, Europe and New Zealand. the most matters addressed contain taxonomy and creation records, plant fabrics, apple body structure, orchard and tree administration, crop security (including natural production), harvesting and dealing with and usage. The booklet may be of vital curiosity to these operating in horticulture and botany.

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Extra resources for Apples: Botany, Production and Uses

Sample text

Thus, year-round competition in almost every cultivar is likely to intensify. 5 Controlled-atmosphere Storage Controlled-atmosphere (CA) storage was originally adopted as a tool to permit companies to market selected cultivars of apples for an additional month or two. As the technology has evolved, CA has enabled more cultivars to be held for longer periods. It has been an excellent tool for managing the flow of product to market. However, the advantages of CA in lengthening the sales period have been offset by the increasing availability of new-crop apples from the opposite hemisphere within 6 months of harvest.

O’Rourke Clearly, too, any effort to control global apple supply or boost global apple demand will have to include China. If the rest of the world bears these costs, it will rapidly become clear to them that China is getting some of the benefits of improved prices without paying any of the costs (the ‘free rider’ problem). However, China does not yet have the organizational structure capable of working with the promotional agencies of other major exporting countries. 15 Concluding Comments The global apple industry is entering uncharted waters.

7 The Conundrum of Export Markets One-fifth of the world’s population lives in developed countries where incomes are high and stable but demand for fresh apples and for apple products is flat. The remaining four-fifths of the world’s population lives in developing countries, where incomes are relatively low and unstable, although generally rising. When incomes in the developing Apples: World Production, Trade and Consumption world rise, so does the demand for apples. The conundrum for apple marketers is that stable markets for fresh apple exports are not growing and growth markets are not stable.

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Apples: Botany, Production and Uses by D. C. Ferree, I. Warrington


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